Updated: Dec 21, 2022
Business is now online more than ever, and to get found one must understand there are 3 elements that need to be in place. In this article we will dive into what they are and how they are important.
Search engine optimization is when a business puts their efforts on getting their website or landing page to rank high on a search engine. In today’s climate Google is the most used search engine thus making it the most appealing to rank with a top spot on. A result in position #1 on page 1 with a sitelinks extension will achieve a CTR ( click through rate) of 46.9% meaning more eyeballs on your business. Ranking well on google could take anywhere from 3 - 12 months depending on the competition, demand, industry and your business proposition but can be very rewarding as it is an organic method of being found by providing valuable information to your target market.
2. PAID MEDIA
Paid media refers to marketing efforts that involve a paid placement, like pay per click advertisement, branded content and display ads. Paid media is an important piece of the puzzle of revenue growth and brand awareness for online businesses. Typically paid media for online business can be found on social media channel such as facebook, instagram, youtube and search engines like google and yahoo.With paid media one must have a budget allocated to test and optimize a winning advertisement for a service or product over a period of time.
Last but certainly not least is having your website listed on directories pertaining to your business’s industry. This will add another layer of trust for your products or services. Directories also help with positioning your website as an authority and leader and ultimately bring more traffic your way. We have partnered with Design Rush as a directory.
For help getting your business seen, bringing in leads and positioned as a leader get in touch with us by CLICKING HERE